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The term Sloane Ranger (often pluralised to just Sloanes or Sloanies) originally referred to the lifestyle of upper-middle class young men and women living in west London.
The term is a portmanteau of "Sloane Square", the fashionable and wealthy area of London most associated in the public imagination with Sloanes, and TV character "The Lone Ranger".
The term "Sloane Ranger" was attached in the public imagination most particularly to women, the archetypal Sloane being Lady Diana Spencer, however the term is now also applied to men. Male Sloanes have also been referred to as "Hooray Henries"
Recent examples of the Sloane Ranger include 'It girls' in the mould of Lady Victoria Hervey and Tara Palmer-Tomkinson; former Castaway 2000 contestant and television presenter Ben Fogle; and Grace Short, a contestant on Big Brother series 7 in the UK, who is a self-labelled Sloane Ranger.
Applied to a younger, school age generation, including the young royals like William and Harry, the term can also be seen as a generic term for confident, somewhat brash, public school children.
Sloane fashion has remained relatively constant over the years: the trend amongst the men being for open-necked shirts, and traditional brands like Barbour. The women generally favour messy hair, dangly ear-rings and pashminas, tending to be affluent, they dress very well.
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